40 blogging tips and tricks for beginners

40 blogging tips and tricks for beginners

Blogging for Beginners – Some people love blogging. And some not so much…  don’t fall into this group, as I did.

Adding fresh, fresh, and informative content to your website is essential for SEO, traffic building, and brand awareness.

More importantly, blogging creates brand trust and nurtures relationships with current or future customers.

By blogging consistently, you have a way to potentially generate 67% more leads.

The truth is, while I recommend it to clients as a best practice, I’ve previously stopped blogging my own business for a few reasons:

  • Can take a long time
  • Pledge required
  • Need advertising

However, I hit the ball by adding blog-related tasks to our weekly workflow and building a carefully crafted blog on top of this site.

Initially, four articles were published and promoted over a four-week period.

And guess?

We have seen a 400% increase in website traffic in a month.

40 blogging tips and tricks for beginners

40 blogging tips and tricks for beginners

dialogue in which the prospect says:

“I read your blog post and I would love to work with someone who knows what they are talking about.”

At that point, I thought: why didn’t my company start doing this, years ago?!

Fast forward to today and we are getting over 56,000 page views of our blog alone with no constant ads.

All organic search traffic for FREE.

My advice is to start now if you haven’t already. This article will show you how to do that.

By following these tips and tricks blog for beginners, the blog  of you  can:

  • increase organic traffic,
  • create social shares and
  • Get more leads and sales for your business!

Make no mistake, this makes me LOVE blogging right now.

Ready to learn about the best blogging tips that can help you achieve results like mine?

Table of Contents

40 blogging tips and tricks for beginners

1. Set definite goals for your business blogging.

As with any project or endeavor, setting defined goals gives you a vision and purpose.

Did you know that 70% of consumers learn about a company through their blog? Understand what you want to achieve so you can better connect with your target audience.

Think about these for your goal setting:

  • Can you identify the  “why” of writing?
  • Your content will focus on who and target specifically to whom?
  •  What value will your content bring to the reader?
  • Is there a specific tone of voice to which you will give your information?
  • Is there a key metric you want your blog to help achieve?
  • What action should your users take from your blog (i.e. download, sign up, sign up)?

2. Build a blog component into your existing website.

Keep your blog on the same domain as your website, but its own separate section if you have other main pages like Services, About, Contact, etc.

If your blog is the main reason you have a website, then you would obviously recommend it as a primary feature.

Use a reliable blogging platform.

We recommend using the WordPress.org version. It’s user-friendly, great for search engines, and very customizable.

If you already use WordPress for your small business website, you’re in luck because the blog functionality is already there!

3. Invest in your blog’s user experience and design.

One of the most important blogging tips and tricks for beginners is to spend time on user experience for your readers.

Not all blogs need to look the same or use the same features.

You may have to hire a professional web designer to help you with this.

Or if you can’t hire someone to help design your website, consider a high-quality WordPress theme from StudioPress. They have many different designs to choose from, all of which come with a great blog design.

Do what is right for your particular business.

Pay attention to the following areas:

  • Text size should be readable on all devices (responsive web design helps with this).
  • Design elements should match your brand identity.
  • Your content needs to be the focus. Avoid clutter on the page.

4. Install Google Analytics to measure results.

You want to know who is accessing the website, how, when, from where… right?

Then all should be tracked!

Knowing which blog posts are bringing in the most traffic will be invaluable data for targeting the right content topics, keywords, and audiences.

Google Analytics also allows you to set up conversion goals that will measure how often visitors complete specific tasks (for example, if you offer e-book opt-ins or newsletter subscriptions).

The best part: it’s free.

Some important website metrics to monitor:

  • Visitors (new and returning)
  • Introduce
  • Bounce rate
  • Exit page
  • Conversion rate
  • Top landing pages

5. Your blog posts must not be sloppy.

The content on your blog can be the first point of contact a reader has with you or your business.

Writing relevant, quality content that can inform your readers is key.

It’s important to share this information —  don’t be afraid that you’re giving something away for free!

Your expertise will be considered valuable in the eyes of your clients or clients who trust you.

6. Make a list of topics you feel confident writing about.

Ideally, topics will focus on your niche keywords, as you will be writing about your industry.

Don’t worry too much about the actual title you will publish,  just write down the general idea.

Start with 50 topic ideas… that’s just enough to cover a year’s worth of article content if you can post at least one idea per week.

If you can divide topics into high-level categories, even better. Make those categories your blog navigation, so your readers can explore specific content areas if they want to.

7. Reduce the volume of bloggers by exploring the following areas:

  • Difficult points for your customers or problems you can help solve for them
  • Answer a common question you hear from people about your industry
  • Topics you want to learn about yourself

8. Use a blog theme generator.

Inspiration is always good.

HubSpot offers an interesting blog topic generator tool. It’s a fun way to get ideas based on a few keywords that you enter.

This tool presents a list of topics for you to get creative inspiration from. Keep in mind that results are not 100% accurate, so grammar and terminology correction may be necessary.

9. Develop and use an editorial calendar for blogging.

Once you’ve got a solid list of topics you’re comfortable with, create a  schedule.

This is a step that you should not skip!

You will believe how helpful it is to organize the blogging process.

You can combine a spreadsheet to manage topics, dates, assignments, and promotions. We use  Google Sheets, then schedule the corresponding events in  Google Calendar.

Some information that you may want to include in your editorial calendar:

  • Publication date
  • Author
  • Keyword
  • Topic / Details
  • Subject Line / Headline
  • Link to working document (if you’re using an online editor)
  • Link to published post
  • One column for each method you will promote (social media, email, and outreach, etc.)

10. Find the right keyword phrase for your blog post.

After coming up with your large list of topics, figure out which key phrases are most effective to use as a general theme throughout each piece of content.

This will help your post get indexed and gain search engine rankings.

You can do this with  Google Keyword Planner  (under  Tools  ). Research multiple combinations based on your topic and look at the relevant options they offer.

Find low-competition long-tail keywords that are directly related to your topic.

In the case of this article, we could have targeted a more generic phrase ”  blogging tips  “. But, that search competition from older sources can be insurmountable for a new blog like ours.

The best choice is an even longer keyword for the exact search that a small group of target users will make: “  blogging tips and tricks for beginners  ” (see image above) ).

Now, 110 searches per month seem low. But imagine getting to Page 1 on Google for that… or better, the number one spot on Page 1.

Multiply that by 10+ other successful posts targeting the right long-tail keywords for your audience. Then you can get thousands of visitors to start viewing your content!

By the numbers, the top ranking search results get:

  • #1 Page Rank Position:  33% Clicks
  • #2 Page Rank Position:  18% Clicks
  • #3 Page Rank Position:  11.4% of clicks

It just comes down from there. If you’re on Page 2 or later, many people may not be able to find you by searching.

Consider this a very important step, if organic traffic is the goal for your website.

You can also use other tools for keyword research, such as the Keyword tool.

11. Create blog posts of 1,500 words or more.

Now, here is a   recommended guide.

You can convey your thoughts in a smaller amount of words.

Or, you may want to go deeper and share a longer article with more details.

Typically, evergreen long-form content gets more traction for SEO, comments, and shares (around 1,500-3,000 words).

This article is about 3,500 words long, as my goal is to provide loads of blogging tips and tricks that beginners can take advantage of.

The general rule is:  use as many words as possible to explain something well…  but don’t use more than one word.

What if you don’t have time to write all your blog posts? It’s easy, hire a copywriter who understands your brand voice and can write valuable, optimized copy.

12. Write “how-to” blog posts, with orderly steps.

People love useful information that helps them do it themselves (do it yourself).

Especially if the instructional information is from an expert and is passed on to them with carefully detailed steps through a process that can be put into practice.

13. Write blog posts that focus on case studies.

People love to learn how something works to drive results.

When writing case study blog posts, include credible data, images, and processes.

Consider even adding important quotes and testimonials from the people involved.

14. Write blog posts with numbered tips or tutorials.

People love to know that they can take something that has worked for someone else and use it as a best practice.

By adding a tip count to your actual blog post title, it gives readers an expectation of the breadth of information they can get.

15. Writing blog posts is a long list.

People like to understand things in more than one way.

The post you’re reading is a long list (  and numbered tips). You can see how useful each piece of information can be when building a cohesive knowledge base together.

16. Dive into your blog content, to create more blog content.

Take articles with more general information and create a separate article that focuses on a specific area.

This further strengthened leadership thought of you on a subject and awareness of readers about your expertise.

I could take multiple points in this post and turn each point into another very focused post with detailed examples.

17. Break up blog content to increase readability.

Large blocks of text are difficult to navigate on a small screen. And, a lot of blog readers are using their smartphones to pass the time.

Try to limit paragraphs to 2-3 sentences each.

Use short sentences that are less than 20 words long.

Often, you can even leave a sentence of its own if it can carry a thought on its own.

18. Emphasize key points in a block quote or italic/bold.

To get the reader’s attention (beyond images), you need to change the way you treat some words and sentences.

Draw impactful statements and emphasize important thoughts during your “conversation” with your reader. Like I just did  .

19. Always add visuals to support your story.

There is nothing more mundane than a page of text on the screen.

For SEO purposes:

Give your image files the right name   – ideally, describe exactly what it shows.
For example,  blogging-tips-for-beginners  -editor-calendar.jpg.

Include keyword-specific alt tags for all images in a post.
For example, “  Blogging tips and tricks for beginners – keyword research”.

20. Use images and graphics to which you are entitled or royalty-free.

If you can’t hire or contract a designer because of the cost, you’re better off sourcing a new image – rather than searching Google and getting it from someone else.

The easiest way to create beautifully branded graphics is to use a tool called Canva.

Endless design possibilities.

Canva now gives you unlimited access to their entire image library – that’s 60 million of them.

You can even use their Magic Resize tool to create multiple versions of your graphics for any given channel (and you know they all have their own sizing requirements).

This saves a lot of time trying to create loads of visual content to promote your blog.

An alternative is to purchase credits at  paid stock photo galleries  such as:

You can also use  free stock photo resources  like:

Always read the rules for using photos before adding them to your content. You do NOT want to infringe any copyright and get sued.

With Canva, you’re covered there, so you’ll never have to read a disclaimer again!

21. Create a unique image for your social media posts.

You will be promoting a lot of your blog content on social media, and adding images will increase engagement.

Images added to  Twitter show a 35% increase in engagement.

Images on Facebook posts can get 106% more clicks than affiliate posts.

Use your blog headline in an image so that it is easily recognizable as an interesting piece of content and attracts readers.

22. End your blog post with a conclusion and a question.

Providing a summary is very helpful for readers who tend to scroll to the bottom of the post (by the way, only 25-50% of people see it to the end).

Point out the key sections of your content that will stick with the reader.

Interact faster with calls to action leave comments.

23. Don’t be boring with your title, but keep it simple.

That might sound like an oxymoron, but you’ll only have a certain amount of characters before your title gets cut off in Google search results (  55 to be exact  ).

Have an impact on your message and use your keyword phrases to aid in search engine optimization.

Readers will immediately understand the value of reading your content. Engage them with a great headline that is appealing and captures their needs.

The title of this article could go in a different direction, e.g. ”  How to blog effectively for beginners  “.

See how it makes a difference, given the formula of the words that I actually chose to use?

  • some (  40  )
  • keywords (  blogging tips and tricks for beginners  )
  • the value provided (  to increase blog traffic  )
  • a surprising stat (I could have added… ”  additional 400%”  )

Interesting statistic:  headlines with odd numbers can have a 20% higher click-through rate than titles with even numbers.

24. Write your blog post title, then analyze it!

Still wondering if the title of your article is a combination of words, or has a clear message?

Use CoSchedule’s blog post title analysis tool.

The results give you ratings and feedback on how you can improve based on:

  • word balance
  • title type
  • longs
  • keyword
  • emotional

It’s a neat way to gauge whether blog post titles have an impact on readers. We use it all the time, to help enhance the appeal of our blog titles!

25. Install Yoast, if your site uses a WordPress blog.

The Yoast WordPress SEO plugin will help optimize each of your posts for a focus keyword.

You will be provided with clear criteria for input on optimization and suggestions on how to improve (saving a lot of time and effort).

26. Add social sharing buttons to your blog posts.

Social proof can motivate readers to also share your content.

Place recognizable social buttons at the top and bottom of your posts, creating more opportunities for sharing.

You’ll find that ours is also floating on the left side, for desktop users reading this.

Choose 3-4 social networks to increase shareability, but don’t share too much or it can look cluttered.

Of course, you will choose social networks based on where your target audience spends the most time.

27. Allow readers to tweet content in a blog post.

Use a tool like Click to Tweet, to add an icon/hyperlink after an important piece of information from your post.

In the custom tweet, include your own title,  link,  hashtags, and  Twitter handle.

These little pieces of information can be an alternative way for readers to share information that resonates with them.

You’ll see small tweet opportunities go viral throughout this post (  and feel free to use them!  ).

28. Post one to two blog posts a week.

This can be difficult at the beginning, so you can easily do it.

Start by writing two articles a month and increase the frequency to one post per week.

As you dive into the groove, post-creation will become more natural, and the process will take on second nature.

You’ll see the most results if you can hit the hot spot 2 times per week (we’re working on that too).

29. Check spelling and grammar on your blog posts.

Publishing a quality article on topic and content is extremely important, but what will it look like if it has typos? Or worse, bad grammar (  shiver  )!

Be diligent about using the spell checker built into whatever program you’re using (Word, Google Docs, etc.).

Better yet, one of the tools I use to check every piece of written copy is Grammarly. Even the most specialized grammar-phile can have errors detected with this tool.

The free version will help with spelling problems and major grammar errors. The premium version takes it up a notch near the offering:

  • Advanced checks on grammar, context, and sentence structure
  • Vocab Advanced Proposal
  • Write style check
  • Plagiarism detector

The discovery of plagiarism is a huge boon, now that more than 4 million blog posts are published every day. Your content must be unique in order to stand out and win rankings in search results.

There is a Chrome extension for this tool, which is very easy to install and use. It’s a gamechanger for great blog copy.

I’d say it’s essential if you’re a true blogger.

30. Proofread and edit your blog posts.

You don’t want to publish too quickly. Even if you’re running against your own deadline, do due diligence to make sure your posts are of high quality.

Ask a peer to read your content to see if it is understandable and fluent.

When I finish writing a post,  I leave at least 24 hours and come back to it. Breaking gives me a fresh look and the ability to spot flaws I might not have seen in its thickness.

Another exercise is to read the entire text aloud and see how it “sounds”. Is it the same as a report?

Chat blog posts perform better, by increasing readability and engaging readers.

31. Fact-check your blog posts to make sure that all claims are true.

You are sharing this with the public and your reputation is at stake.

Go through your post and make sure it’s… 100% accurate.

Attribute any citations or original content from another source, with footnotes or hyperlinks back to them.

32. Post your blog on Monday or Thursday morning.

Only you can see the behavior of your target audience over time, by looking at your website traffic signals with analytics.

But these two dates, and time frames, have been shown in studies to be a good time to schedule posts for more incoming links.

33. Email your subscriber list with the latest blog post.

The best click-through results will come from your emailed blog posts.

If your newsletter groups are segmented, send relevant blog posts to each group.

Using an email marketing tool like  Constant Contact will help manage your email campaigns and format email newsletters professionally.

Use interesting images, headlines, and excerpts in your posts that grab people’s attention – enough that they want to read the entire post.

34. Email your blog post to the people mentioned.

It’s nice to know that a quote or original content has been included elsewhere on the web. Send messages or tweets to the people who contributed to making your post a solid piece of work.

They can then share it with their circles,  expanding your reach exponentially.

35. Submit your blog posts to popular bookmarking sites.

Leverage these other sites to expose your blog to a wider audience and drive traffic to your website. The click-through rate may be low (0.1%), but your blog post has a chance to go viral!

36. Submit your blog posts to niche bookmarking sites

With the same premise as above, try submitting to some of these sites if they are relevant to your content topic. You can also Google to find the best ones for your industry type.

37. Drive blog posts over time.

Depending on how breaking news topic is, the lifespan of good blog article content can be  2-3 years!

In contrast, the lifespan of a Facebook post or Tweet can last from   2-3 minutes.

Change headlines, calls to action, and hashtags for variety — to engage viewers who may not have engaged initially.

38. Respond to blog comments and questions.

If your blog is created properly, you will have a user-friendly comments section.

Your readers’ thoughts should not fall on deaf ears!

Take the time to get feedback on your content. Thank them for any compliments and help them answer questions if they ask.

39. Reuse your blog content.

Don’t stop with just one article! Convert this information to another format available online.

Think video,  audio,  infographic,  e-book, or Slideshare presentation.

The key is to show the original content you’ve written, across multiple networks. Link back to the original article source on your site if you can.

40. Don’t give up blogging!

You may not see immediate results.

Or you may resent your comment at 0.

And you might think your hard work is being pushed out of the cricket field.

Shake it off, and move on.

Consistency and commitment are extremely important.

Conclusion

The results of a blog that brings you business won’t happen overnight. But I was able to show you the impact of posting on our blog (and promoting it), done in just one month.

Set consistent goals and integrate blogging into your weekly workflow.

Don’t just try to find time,  create time on purpose.

Use tools like the following to enhance your blogging:

StudioPress  – beautiful, easy-to-use WordPress blog themes

Squarespace  – blogging platform for beginners

Canva  – images and graphics

Grammarly  – check the content

Constant contact  – email advertising

Check out these beginner blogging tips and tricks as a guide to the process of producing and promoting well-written, informative content. Relentless efforts will pay off for your small business,  it’s proven!

What other blogging tips and tricks can you share?

Leave your comments or questions below!

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[…] Blogging is the creation and maintenance of content for a blog. These are usually in the form of text, but can also include images, video, or audio. […]

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