Basic knowledge of SEO for beginners. Before diving into specific techniques and aspects of SEO, let’s take a look at the basic definitions, vocabulary, and frequently asked questions. Are you ready? Let’s start!
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What is SEO? Basic knowledge of SEO for beginners
Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in search results and getting more organic traffic (no fee).
The history of SEO goes back to the 90s when search engines first appeared. Today, it is an essential marketing strategy and an ever-evolving industry.
Search engine optimization only focuses on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing.
Search engines are used by internet users when they are searching for something.
And you want to provide an answer for that. It doesn’t matter whether you sell products or services, blog, or anything else, search engine optimization is a must for every website owner.
SEO is all the actions you take to make Google consider your website a source of quality and rank it higher for your desired search queries.
You don’t have to know ALL the exact factors and algorithms that Google uses to rank your website. But you need to include the key components of SEO to be successful.
In a word, the 3 most important factors are visualizing a bowl of soup – SEO soup.
There are three main aspects of SEO:
- Technical Content – The bowl represents all the technical aspects that you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup.
- Great content – The soup represents the content of your site – the most important part. Low-quality content = no rankings, it’s as simple as that.
- Quality Backlinks – Spice represents backlinks that increase your website authority. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by acquiring quality backlinks – the final ingredient to making your SEO soup. you become perfect.
In the chapters that follow, we will look at all of these aspects from a practical point of view.
As soon as you start digging into SEO, you will come across some common terms that attempt to categorize its different aspects or approaches, which are:
- On-page SEO and off-page SEO
- Black Hat SEO & White Hat SEO
Although they are not important from a practical point of view, it is good to know what they mean.
On-page SEO and off-page SEO
The terms on-page SEO and off-page SEO categorize SEO activities based on whether or not you perform them on a website.
On-page SEO is everything you can do on a website – from optimizing content to the technical aspects.
- Keyword research
- Content Optimization
- Title tag optimization
- Optimize page performance
- Internal Links
The aim is to provide both flawless and UX content while being visible to search engines for the content of the page.
Off-page SEO is mostly about getting quality backlinks to show the search engines that your site is authoritative and valuable. Link building can include techniques such as:
- Guest blogging
- Email Access
- Broken link building
Off-page SEO is also closely connected with other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building trust and authority. your website.
Remember that a successful SEO strategy includes both on-page and off-page SEO activity.
White Hat SEO vs Black Hat SEO
Black hats and white hats are derived from western movies. They represent the bad guys and the good guys.
In SEO, these terms are used to describe two groups of SEOs – those who follow the rules set forth by Google’s Webmaster Guidelines and those who don’t.
Black hat SEO is a set of unethical (and often spammy) practices to improve a website’s rankings.
These techniques can get you to the top of the search results for a short time, however, the search engines will probably penalize and ban the site sooner or later.
On the other hand, white hat SEO refers to all the usual SEO techniques that follow principles and rules. It’s a long-term strategy, where good rankings are a byproduct of good optimization, quality content, and a user-driven approach.
While SEO experts agree that “white hat” is the way to go, there are differing opinions on the acceptability of different link-building techniques (including link buying).
frequently asked Questions
Can I do SEO myself?
SEO is not easy. But it’s not rocket science either.
There are things you can do right away and there are concepts that take a lot more time and effort. So yes, you can do your own SEO.
The only question is whether you are willing to invest some time to learn all aspects of SEO or will you hire an expert and invest your time elsewhere.
How can I learn SEO?
There are several things you should do to learn SEO:
- Read trusted sources
- Get real experience
- Don’t be afraid to experiment
- Have a lot of patience (SEO is a marathon, not a sprint)
Doing things from this tutorial is a great way to start
How long does it take to learn SEO?
To answer this question, we’ll use a popular answer among SEO experts to almost any SEO problem: it depends.
While understanding the basics won’t take you more than a few weeks, truly mastering the subject depends largely on practice, which is a matter of months. , even annually.
Last but not least, SEO is always evolving. You must always learn and stay up to date with the latest updates, tests, and findings.
Do I need SEO tools?
If you are serious about SEO, you should not ignore the useful data and insights provided by various SEO tools. They give you a great competitive advantage and save a lot of your time.
Here are some essential SEO tools that every website owner should use:
- Google Search Console
- a traffic analysis tool (e.g. Google Analytics )
- a keyword research tool (e.g. KWFinder )
- a backlink analysis tool (e.g. LinkMiner )
- a rank tracker (e.g. SERPWatcher )
SEO is dead?
When people use the phrase “SEO is dead”, they usually mean “spammy attempts to cheat the Google algorithm used 10 years ago is dead”.
Additionally, search engine optimization is an essential marketing strategy and an ever-evolving industry.