The Mobile Friendly algorithm was born to meet the trend of searching for more information on mobile phones, tablets, and iPads. Smartphone usage is more common than ever, which is why Google has had to re-evaluate its approach to ranking websites more mobile-friendly.
So is Mobile Friendly a Google ranking factor that SEOs need to pay attention to? Let VietMoz find out the following article right away:
Table of Contents
What is Mobile Friendly?
Mobile friendly is an algorithm created by Google that measures how friendly web pages are to mobile devices.
Mobile Friendly will evaluate and rank web pages based on how well your website is optimized for mobile devices to users.
A website is considered mobile-friendly if and only if it is satisfying, simple to use for the user, and is a small version of your site.
Is Mobile Friendly a ranking factor?
Websites that are designed to fit mobile screens are likely to receive higher rankings than websites that are only optimized for desktop. The reason is a higher percentage of searches on mobile devices, which is why Google aims to provide pages with the best user experience.
On April 21, 2015, Google released the official version aka mobile-friendly update:
“As we noted earlier this year, today is the day we begin rolling out the mobile-friendly update globally. We’re boosting the ranking of mobile-friendly pages in mobile search results.
Searchers can now easily find relevant and high-quality results where text is readable without tapping or zooming, tap targets are appropriately spaced, and the page avoid unplayable or horizontal scrolling content. ”
A year later, Google notification they will boost the mobile-friendly rating signal:
“We are announcing today that starting May, we will begin rolling out an update to mobile search results to increase the effect of our ranking signals to help our users. I found more pages relevant and mobile-friendly.”
It can be seen that the mobile-friendly update is designed to impact mobile search results. Best of all, it’s a Google ranking factor that strengthens over time.
Besides, Google still reminds us that user intent really matters. Specifically:
“And remember, search query intent is still a very strong signal – so even if a page with high-quality content isn’t mobile-friendly, it can still rank well. if there is relevant and great content.”
However, mobile navigation is not always easy, especially old websites with outdated design should reconsider upgrading to maintain competitiveness on search engines. Google search.
The importance of optimizing for Mobile Friendly
Mobile Friendly is an algorithm that not only businesses need to care about, but even users themselves always pay attention to it. Because according to a foreign research report, up to 80% of users use mobile devices, of which more than 79% of users have the habit of searching for information on the website from mobile devices. motion.
A website that is mobile-friendly for both visitors provides a better user experience. Specifically:
- Satisfied with the experience on the site
- The use of features is faster and more convenient.
- Make a good impression of your business for your customers
- Reduces bounce rate, keeps users stay longer.
- Get higher rating by Google, increase user traffic
How to optimize your website for mobile devices?
To optimize your website effectively for mobile devices, you will first need to check how friendly your website is.
2 ways to test mobile-friendly websites
This is a simple way for you to test the mobile-friendliness of your website, specifically you place the user to experience your web surfing on mobile devices. If you find that the access process is fast, and the text and images are sharp, it means that the friendliness of the website has met the requirements. Conversely, if you find the access process is slow, the images and text are corrupted, then you will need to optimize the website to be mobile-friendly.
Use support tools
There are quite a few tools out there to help you test your web’s mobile-friendliness. Eg Google mobile friendly test. To test, you just need to paste your URL or website code into the address bar and then click Test, the system will immediately analyze and return results quickly.
For websites that are not mobile-friendly, you will need to check for related issues and find a way to deal with them.
Optimize your website for mobile devices
Here are some suggestions to help you optimize your website to be more mobile-friendly:
- Optimize resources for images, icons, videos…:
These are the biggest bandwidth consuming factors on websites. While there isn’t a set site size for everyone to follow, just understand that the smaller the site size, the faster it will load.
Specifically: You can resize the image, for mobile devices should not exceed the range of 600 – 700px.
- Reduce file size by compressing: you can compress them through online software such as: Imagecompressor
- Choose the right format: Some familiar formats that you often come across are IPEG and PNG.
- Improve web speed: You can use AMP (Accelerated Mobile Pages), with AMP it’s easier to optimize your landing page experience, faster loading speeds lead to a better user experience.
Above is an article to share with you the basic knowledge about Mobile Friendly algorithm, as well as explain whether this is really a ranking factor of Google or not. If you have any further questions regarding this, please leave a comment below the article, we will try to respond as soon as possible. Thank you for reading the post!
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