Optimize SEO for the web effectively – Are you just starting SEO and writing content for the website? This guide will help you optimize your website step by step to conquer users and search engines.
This 25-step guide, focusing on the fundamentals of SEO and online marketing for beginners. Making it possible for you to build a strong foundation for your website, make it optimized for users and search engines, without having to spend a lot of money on expensive tools and services.
Table of Contents
Setup and install important tools
1. Install and authenticate with Google Search Console
Google and Bing both have webmaster sections where you can log in and let them know about your site. Once you’ve confirmed you’re the site owner, you can submit the sitemap you made above, see details of the sites linking to you, your top keywords, and any errors they may have. found when crawling your site.
- More websites
- Website verification
- Create a sitemap and submit
- Create a file Robots.txt to manage website resources
2. Set Google Analytics traffic tracking code
From Google Analytics, go to Administration > Properties > Tracking Information > Tracking Code, to extract the code and paste it into all the websites that need to be tracked.
3. Make sure your website doesn’t block Search Engine from crawling & indexing
The most important factor is to make sure your site is not blocked by Search Engines from crawling and indexing, if blocked your web pages will not be displayed on the search results page. And so all your SEO efforts are fruitless.
Check if the website is indexed or not?
There are 2 ways to check how many pages your site is indexed on Google
The first way is to use the site:yourdomain.com
Second way: see indexed pages in Google Search Console
Metrics of interest: Total number of pages indexed in the red tick box
Check if there is a ~ number of sites on your site? Includes (posts, category pages, etc.)
- If less find the reason why the page is not indexed
- If more than your site may have Duplicate Content that needs to be fixed
If your site has no results, it could be due to:
- Your site is completely new, just created, it takes time to check again
- Your site has no links from other sites pointing to it
- Does your site block BOT access?
- Your site may be penalized by a Search engine
To make it crawlable and indexable by search engines:
- Need to make sure the site is not blocked from being indexed
- Check-in Robots.txt file does not include Disallow command :/
- Check in the robots meta tag the HTML code file does not use the NOINDEX command for the pages you want to index
- Create a sitemap file and upload it to search engines (Google Search Console, Bing webmaster)
Technical SEO: Fix technical issues and improve the loading speed
If you can only do one thing for your website, it has to be On-page optimization. If your site can’t be crawled, if it takes too long to load, or isn’t viewable on mobile devices, your interesting content won’t have a chance to capture the attention of your readers.
To check how “healthy” your website is from a technical point of view, you can regularly check your performance statistics from Google Search Console.
Even if you’re not tech- and SEO-savvy, try to find the time to learn the problems found on your site and fix the important ones. That is paramount. Without doing this your website optimization efforts will be fruitless.
I recommend starting an SEO Audit with the following elements:
4. Check for indexed restricted resources
If some pages on your website are blocked from being indexed, people won’t be able to see them in the search results. So make sure that important content is always available for indexing.
5. Fix broken links and bad redirects
A few broken links here and no big deal for your site, but if a site has hundreds of them, search engines don’t favor outdated and abandoned sites.
Also, check the list of redirected pages and fix long redirect chains (pages with 2 or more redirects) – these can adversely affect the indexing of your website content.
6. Improve website loading speed
Site speed is known to be a search engine ranking factor, and for a reason – it greatly affects user experience. So don’t put your rankings at risk and ignore site performance?
Our tests confirm that page speed plays a big role in ranking fluctuations, so follow Google’s advice, and make your website lightning fast by:
- Avoid landing page redirects.
- Enable compression.
- Improved server response time.
- Take advantage of browser caching.
- Minimize resources.
- Optimize images.
- CSS delivery optimization.
- Prioritize display content.
And since your competitors will also be optimizing the performance of their websites, you will need to monitor and adjust your website on a regular basis.
7. Check for structural issues on your website
Review your website structure, check internal links, and analyze click depth.
On Google Webmaster Central, John Mueller revealed that the number of slashes in a URL doesn’t matter. What matters is how many clicks it takes to get to a page from the homepage. So make sure that your most important posts are no more than two clicks from your website homepage.
8. Make your website mobile-friendly
Last but not least, make sure that your website adapts to different screen sizes and shapes. Again, this impacts your user experience and your search rankings and traffic.
There is more to technical SEO of course, but if you try to fix these 5 factors, it will be a very solid foundation for further optimization.
Goals: Ideation, goal setting, and keyword research
Now that we know our website posts are 100% crawlable and can be accessed by users and search engines, we can move on to a more “entertainment” section of the site. Optimize your website – Content planning and keyword research.
First things first – how do you come up with new compelling ideas? If you write websites on a regular basis, I bet you’ve reached the point where the words just run out. The good thing is that inspiration can come just like you are doing regular keyword research for your posts.
Here are the steps I recommend you follow before you start writing:
9. Define the goal and audience of your new article
Do you want to attract a new audience? Do you need to convince your existing subscribers of anything? Or are you planning to share some big news that hopefully will get lots of messages and likes? Whatever your goals are, be sure of them before you start writing. This way you will be able to identify relevant metrics (subscriptions, social signals, sales, etc) and then measure them.
For example, your goal might look like this:
- Get in the top 10 search results in Google for the keyword “Best Christmas Decoration Ideas”.
- Reach at least 50 signups.
- Get 1,000 unique page visitors per month.
- Earn $1,500 on affiliate commissions.
- Increase your social media by 10%.
Well, you get the point! You can keep your goals pinned on the fridge or taped to a screen to remind you of what you intend to achieve.
10. Find 3-5 related keyword phrases with similar search intent
There are tons of keyword research tutorials on the internet. Most of them focus on 3 main steps:
- Write a seed list of starting terms.
- Expand this list with keyword research tools.
- Refine your list using competitive research.
Sound easy? but, a bit more complicated when you start.
Nowadays search engines tend to attract more and more to semantic search. Web users today are searching with a wide range of different queries.
Five years ago, a user could search for “buy used laptop in Hanoi”, while today’s searcher can use a voice-activated search assistant and say: “find me stores sell used laptops with the biggest discount”.
In the Keyword Research module of the Google AdWords Keyword Planner, Keyword Suggestion can help expand your keyword list.
You can choose the most relevant keywords and add them to your Target Keywords.
Done? Let’s move on to the next step.
11. Check your keywords for traffic and competition
You should now have a complete list of keyword ideas, but how do you choose 3-5 phrases for articles? You will need to take a closer look at the keyword metrics and select the queries with the highest potential.
In general, you should look at:
- A number of searches per month.
- Keyword Difficulty.
Keywords with high search volume and low to medium competition are best, but sometimes you may find that all the keyword ideas are highly competitive. In this case, you need to dig deeper and discover how difficult it really is to rank for this important phrase.
12. Don’t forget to analyze search intent when choosing keywords
One more thing, when you choose your primary and secondary keywords (it’s handy to manage them in the Keyword Map module of the Rank Tracker), remember that searcher intent is behind it all. these terms and phrases must be the same so that the same content can serve it
There are three main types of search intent – navigational, informational, and transactional (or commercial).
To target the search query information ( “select checklist apartment”), you create how-to guides, videos, instructions that are very detailed, infographics, etc. People need answers and you bow give them the necessary information.
When you target transactional search queries (“buy a bridge apartment”), your content sells a certain product/solution. For example, it could be a detailed review of real estate agencies that help people buy and sell apartments.
Content Optimization: Create and optimize your articles
Now that you know who you’re targeting and which questions you’ll be answering, it’s time to get creative and write the post.
13. Identify needs and solutions for your readers
If you are still hesitating about the topic of your post, remember that the 3 most common categories of website posts
- answer a question,
- provide a numbered list (checklist),
- provide a tutorial or how-to guide.
It can be a good idea to look at your competitors’ content and see how you can provide value that is different from what others have created. For example, you could share some unique opinions on the topic, or provide new statistics you’ve collected, or present case studies with interesting findings.
If you feel stuck for any topic ideas, here are some other ways to explore them:
- Comments section analysis (eligible for you and your competitors). Spot the questions that pop up more often? Write about them and think of really good detailed answers to these questions.
- If you’re active on social media sites (and you should be!), ask your followers what you want from your next post.
- Take a look at related forum discussions – which topics get more comments and replies?
Finally, make some investigation SERP to see what Google found related to the topic/keywords of you and see if there are any gaps content ( Content Gap ) you can fill post your website doesn’t. If you find those holes and manage to fill them with your unique content, you have a very good chance of taking the top-ranking spots.
14. Discover the pages of your competitors with the most traffic
When you’re completely out of content ideas, you can view your competitors’ top-performing pages.
You can get a quick overview with the Ahrefs tool to find the top pages in terms of traffic :
You’ll see the estimated traffic each page received, as well as the number of keywords it ranks for.
15. Plans to add different types of content
Now you should also think about the types of content you will add to your articles. To make your content more useful, consider adding images, videos, chats, polls, quotes, infographics, and links.
As you can see, a case study may require less effort than a white paper but can prove to be much more effective.
One more thing, don’t be afraid to link to useful resources – readers won’t run away from your site, instead, they’ll see your website as a trusted and informative resource they can use. rely on (and link to!).
16. Strategy to organize Content by Topic Cluster
This visualization will also help you plan your website structure using so-called topic clusters. Cluster model Topic ( Topic Cluster ) includes a page Pillar (pillars) only center associated with multiple items of Content Cluster (content cluster) that all links in turn to page main pillars.
If you decide to go with this approach, you’ll need to choose your specific topic, your Pillar Content (and it should also be one of your top important landing pages), and surround it with related posts (cluster content).
Pillar Content and Content Cluster are connected through hyperlinks. And it will be great if you manage to create cluster content using different formats, such as how-to guides, video reviews, webinars, infographics, downloadable content, etc.
17. Make Your Posts Scannable
Finally, when you’re done with the stream of consciousness, turn off the screen, go for a walk, have a coffee, go back to your post and review what you’ve created. It seems simple to read, and more importantly – is it scannable? If you can’t scan a post you wrote yourself, there’s very little chance that someone else will read your post. Here’s what you can do to improve this:
- Break up your content with sub-headings.
- Add bulleted list (use bullets list).
- Create deep annotations for your images and graphs.
- Highlight the most important sections and call to action (CTA).
18. Optimizing On-Page Elements
Review the list of keywords you selected for the article. Make sure the most important keyword (highest search volume with moderate competition) matches exactly in the Title, the article title (H1), and possibly in the URL of the page.
You can then use two to four sub-keyphrases in elements like
- Body Content (pay special attention to the first two paragraphs)
- Meta Description tag
- Alt Image
- Grouping (paragraphs in 1 heading)
- Anchor link
There is no absolute formula for how many keywords you should use in your articles, but be careful not to over-optimize your pages. Otherwise, your website may be affected by Google’s Panda penalty.
So how do estimate the number of keywords to use? The safest way is to analyze the search results and see how competing websites are using the terms you target. You can do it manually by clicking on each result and searching for keywords in your browser, or you can do a quick test with the free SEO quake tool.
19. Use Rich Snippets and Schema. Markup
Some website posts in search results just stand out more and get clicks like crazy, right?
If you have some photos, recipes, or opportunity excerpt highlights (featured snippet) good (listed articles, how-to guides, etc.), you should definitely add a markup to your content. You can use the Data Structured Testing Tool to check if the data has the correct implementation structure markings.
20. Read the article again
If you can’t be careful with your words and grammar, why should anyone trust you?
When re-reading your post, make sure you check 3 main aspects:
Link building: Planning outreach and building links
Ironically, the most complicated steps take place right after you hit “publish”. It’s time for the world to learn about your masterpiece and share it on social media networks. As you might have guessed, it won’t happen automatically, so let’s see how you can make sure your post gets the attention and backlinks you want.
21. Make posts easy to share
Obviously, you should put social media icons on your page, and don’t be shy – ask your readers to share posts and express their opinions in the comments. An interesting question here is where exactly should you place social sharing buttons on your page?
The AddThis social sharing tool offers some insight into this question. They suggest:
- Choose a prominent location.
- Hold your button near the top of the page.
- Place the button close to the shared content.
- Avoid putting sharing in the footer.
- Avoid putting sharing below the fold.
It is advisable to conduct A/B testing and find out which way the social media buttons are going is more effective.
22. Share your post on Social media and bookmark it
Use the power of Twitter, Facebook, Instagram, Pinterest, and YouTube to let the world know your new post. Create multiple titles and descriptions for your social media posts, so you’ll be able to share them regularly across a variety of networks.
If appropriate, share an Instagram story or a short video on Facebook telling people about your new guide and how it can help them solve their problems.
In addition to popular social media networks, you can also submit your posts to social bookmarking sites and online communities:
23. Put links from older articles
If you have relevant posts that you’ve already published, why not put some links there pointing to the new content? It’s a win-win case – people reading older posts will be able to discover this new work, while search engines will index and rank new posts faster.
24. Reach out to influencers
First of all, if you mentioned a person or a company in a new post, let them know about it. You can do it in the following way:
- Send an email if you’ve been in contact with this influencer. Just hold your head high, don’t go overboard when sharing your post.
- Mention them in a @tweet.
- Mention them in a Facebook/Instagram/Linkedin post.
The chances are pretty high that the person mentioned will share your post:
The second option is to get in touch with influencers who already know you and share your content. You will need to use a social media monitoring tool, such as Awario, to see who is talking about you and your website. Create a new alert for your URL or website name and let the tool collect mentions from the entire web:
Mark the social media accounts with the highest reach and communicate with their owners. Again, there’s no need to share your post – you should instead outline why it might be helpful to followers and subscribers.
25. Bonus: optimize and reuse old Content
Sometimes you don’t have to write new content at all – check your Google Analytics account instead for pages that are bringing in a few hits (you can apply a few filters to see the list). ):
Maybe the content isn’t updated on those pages so they don’t rank well anymore – you can give these pages a facelift and start getting traffic from them again. Here’s what you can do:
- Link to some new findings and research.
- Add the current year to your title tag.
- Add an answer to the question “Everybody asks”.
- Add Schema markup to articles.
- Enhance formatting or layout.
- Target some new keywords.
- Add videos or images.
- Update product and app photos.
- Rewrite the introduction.
- Rewrite the title and meta description.
- Remotely post your updated website on social media.
It might be a good idea to schedule content checks and updates on your articles on a regular basis, at least once a year.
In order to have an effective SEO plan for an effective website with a strategy that works for you, Seothetop has designed a responsive SEO Process for every website whether new or old, no matter how harsh the competition, If you follow that process, you will surely get the results you deserve in the long run.
Don’t expect to get immediate results after you follow the steps above – chances are, you’ll need this work over and over again to see exactly what works for you. You will probably need about 30 minutes for keyword research and on-page optimization and a day or two to promote the post on social media sites and communities.
The key is testing and analysis. And then one day, you will find that most of your posts continue to get new traffic, backlinks, and higher rankings. What is the process of doing SEO for your website? I would be happy to get your advice in the comments below!