Knowledge about SEO is extremely vast and constantly being updated, so for those who are new to SEO and want to learn and do SEO sometimes it will be difficult to swim in a sea of SEO knowledge. Understanding the difficulties of newcomers to SEO, so in this article I will share with you an overview and easiest to understand what is SEO? And some optimal methods to get the article to the Top on Google.
Table of Contents
Overview of SEO
1. What is SEO?
The article is for newbies so I will go from overview to details. Before you want to learn about SEO and techniques to optimize your website, the first thing you need to know is to understand what SEO is?
SEO stands for “Search Engine Optimization” which is the process of optimizing websites and webpages for free and organic traffic from search engines like Google. SEO is a collection of methods to improve the ranking of a website in search results pages (popular like Google, Bing, Yahoo).
The main methods of SEO include Onpage and Offpage optimization. And these are also the two methods I will show you in the next section to help your website SEO standard and easily to the top of Google.
The main goal when implementing SEO includes 2 main ideas: The first is to make sure search engines can easily understand what your page is about. and create content that matches searcher intent. The second is to show Google and search engines that your page “deserves” to rank high.
2. Keyword Research
Keyword research is one of the important jobs, they take up a lot of time doing SEO. Here I will share with you the most basic knowledge about keyword research.
What is keyword research?
Keyword research is an important job in the process of doing SEO. Keyword researchers will use their own understanding and knowledge of products and services to find expensive keywords. Besides, SEOers also use additional support tools to find keywords that customers will use to search for products and services you are doing business. Once you have a set of keywords, you will know what topics you should write about to attract readers to your website.
Keyword research tool
Since you are a beginner, I will introduce you to the Ahref tool. This is one of the must-have tools while doing SEO, for those who are new to SEO, you start implementing a project, you should buy this tool to be able to support you in the process. work.
Although this tool is quite expensive compared to the average income of Vietnamese people, somewhere around 2 million/month. Currently, there are many group buys you can buy to share, the cost is only about 100 thousand / month. Besides, you can also use Google Keyword Planner, this is a free tool from Google, but it will also limit some features that are not included in this post of mine.
To use Ahref you need to log in and click on the Keyword Explorer box and put yourself in the customer’s shoes and think of the keywords you will use to search for your page. Then you enter the keyword you just thought of into the Keyword Explorer tool on Ahref. You choose the country to be surveyed, your users are in Vietnam, then you choose the country as Vietnam and then you press run the search engine.
Then, the screen will display the results we just searched for. The average monthly search volume for that keyword. Big topic of the keyword you entered with larger search volume. The big topic of the keyword determines whether your page will rank or not
How to determine the keywords people are searching for
Put yourself in your customer’s shoes and think about the keywords your customers will use to search for your page. You can ask questions like: what problems are your customers having? And can your product solve their problem?
From the above questions, you start looking for answers and gradually you will find a lot of keywords that come from the search needs of customers.
Besides putting yourself in the customer’s mind to think of keywords, you should use a keyword search tool to be able to have more topics to write about. The advantage of using the tool is that you will know which keywords are being searched the most.
As I said above, Ahref tool is an almighty tool that will help you a lot in the process of doing SEO. Here I will share with you how to search keywords on Ahrefs tool.
After you have some big topics, you can use the Ahref tool to expand your keywords. Choose potential keywords, keywords related to your content/topic.
You enter keywords into “Keywords Explorer” and click search. The returned results will tell you the number of monthly searches of the keyword, and related keywords for reference and selection. The big topic of the keyword determines whether your page will rank or not
Basic page optimization steps to get to the top of Google
Onpage optimization is a combination of many different techniques to optimize your website, bring more traffic in search engines and your website to be ranked higher.
Onpage optimization is the fact that you will focus on Content and HTML code on a website. In addition, Onpage is also about optimizing your Title, HTML tags (title, meta and header) and images. How to make your website more trustworthy with Google becoming a highly specialized site.
Here I will guide in detail how to optimize onpage for your website.
Rated as the 2nd most important after the URL, based on the title, Google knows if your article is related to the keyword and the article content? The title tag of the page will appear on the search results pages (SERPs), optimizing the title is very important for SEO and users, because this is the information you provide to searchers.
Users will rely on the title to predict whether the article content is related to the problem they are looking for or not? So, in addition to putting a good title, stimulating readers, you must also know how to optimize your title. Optimizing the title will help Google recognize that your article is relevant to the user’s query and from there will prioritize your article to the Top.
Some notes when optimizing Title:
- Describe the most important information of the page
- Include keywords at the beginning of the tag
- Unique, non-duplicate content for each page
- Length from 35 – 65 characters (not too short or too long)
The description is a brief explanation of what your article is about in a few lines. In this description, you are not required to insert keywords but just write concisely, helping readers understand the content of your article. When the description feels appropriate and easy to understand, searchers will rate your article as good and worth to click through and read the detailed content.
3. Optimizing page content
In this section, you will optimize the content inside your article. First, I will guide you to optimize the H1 title tag. The standard H1 title tag is the title tag inserted with the main keyword, so for each article you need to pay attention to insert the main keyword appropriately.
Similarly for H2, H3 title tags you will do the same, insert keywords appropriately, avoid keyword stuffing so google may accumulate minus points for your article. Make a big impact on article rankings on search engines.
Now comes the article content optimization part. In the article content, next to using the main keywords, you also insert additional keywords into your article so that it is as natural as possible.
4. Put the phrase containing the main keyword in the Page’s URL
After optimizing the article, you will proceed to publish your article on the website. In the article posting section, you need to optimize the URL for your article. This step is also quite simple, you just need to put your main keyword phrase in the URL of the article you will post, thus completing the URL optimization part.
In order for the Offpage optimization process to be favorable, it is required that you optimize the Onpage well from identifying keywords to choosing anchor text to build backlinks, then you can do effective link building.
Usually when it comes to Offpage people often think of linkbuilding. Link Building is the process by which you build many different links pointing to your website. The more quality links you have from relevant Pages, the higher you will rank on google.
There are many ways for you to build backlinks to build links, you can get links from forums, web directories, blogs.. Each type of link will have different values but you should prioritize. link to the blog if you want quality links.
The way you can get a link from someone else’s web is to reach out to that person, get in touch, and make a wish to be linked.
3 essentials to successfully reach customers
- The person you are next needs to be interested in what you do
- Legitimate reason for contact
- Persuasion benefits that person
Offpage optimization steps
Before optimizing Offpage you need to identify the websites that have linked to their competitors. After you have a competitor’s website that you think has the potential to exploit, you will follow the following steps.
Step 1: Enter your competitor’s domain or URL into the “Site explorer” tool on Ahrefs
Step 2: Narrow your search down to pages that only link to their homepage
Step 3: Run the search engine
Step 4: Click Backlinks in the left column of the search results
Step 5: Filter out the links contained in the content
- The left column is the websites that link to your domain name or URL
- The right column is Page
- Identify websites that have linked to your competitors
Step 6: Select the column in the website in the left column
Blog with the advantage of being able to reach a large audience of readers and many of them can become your customers if you know how to build a quality blog. When you deliver good content, help your customers solve their problems and problems.
For example: Photographer creates an article about the top beautiful wedding photography locations, giving the price, features, pros and cons of each…
You choose topics that can bring value to your business based on the keyword research I have guided above. With a website with quality articles, I am sure that no one will be able to ignore you once they know you. So be persistent in following my instructions, you will be surprised at the results you get.
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SEO is not a new field, but many people still do not understand what SEO is? And currently, there is not a university that has a program to train a professional SEOer. So for those of you who are passionate about SEO work, most of it is self-study. Hopefully, through the above article, it will partly help you understand the basic knowledge of SEO and how to optimize to TOP Google.