Top 20 effective ways to reduce bounce rate, optimize bounce rate

Top 20 effective ways to reduce bounce rate, optimize bounce rate


How to reduce bounce rate (bounce rate) is one of the problems that every business website tries to fix. The “diagnosis” of high or low bounce rate is a useful way to increase user engagement and improve website ranking. There are many opinions that when the bounce rate is too high, ie the user clicks on the website and exits immediately, you should consider and optimize it again. The following article will outline the causes of increased bounce rate and 20 effective ways to fix them.

What are the causes of high bounce rate?

Sometimes a high bounce rate is a sign of a bad user experience when the website doesn’t provide the content that users expect. On the other hand, a high bounce rate also results in a positive user experience. For example, a person is looking for a list of ingredients in a dish. They click on the search results of a web, after knowing what their food needs, they immediately exit the page. Although bounce rates increase, this is an example of when users immediately found the information they were looking for, and left immediately.

how to reduce bounce rate
Bounce Rate (bounce rate)

When Google causes an increase in bounce rate

Google’s algorithm is able to determine what the content of the page is about and what the search results are about. However, a few rare cases will occur when Google displays the wrong website in the search results. This will happen when the user chooses a vague keyword, or a question that is too rare. Therefore, Google will display the wrong / irrelevant website. The main cause of this problem is not the content of the web, but the Google algorithm, or the question asked by the user.

The high bounce rate is not always due to your website, but you can’t be subjective and ensure to attract more users. Here are 20 useful ways to reduce your bounce rate.

  1. Pay attention to page load time

No matter how good the content of the page is, when the user has to wait (even just 3 seconds) for the website to load, they are no longer interested in viewing and exit immediately. Page load time is also an extremely important issue on mobile devices because they will be very annoyed with loading speeds that are too slow and take too long.

how to reduce bounce rate
Page load time
  1. Design a website that’s easy to find

Some sites skip adding a page search function or make it hard to see. If users can’t see what they’re looking for on that page, this is an extremely useful tool they can use to search instead of possibly leaving the page altogether.

  1. Provides easy orientation

When users visit a website, they need to have a clear direction on where the content they are looking for appears. If this is not clearly presented in a visual way, chances are that they will exit the site and increase the bounce rate.

  1. Focus on the design part

A website is well designed when it creates an intuitive look and trust for users. It’s also a plus for the quality of the web. We ourselves wouldn’t spend too much time on a website whose design is annoying, unattractive, or even hard to trust. You don’t design a website that is too cool or fancy, focus on overall refinement to bring comfort and functionality to the user experience.

  1. Pay attention to mobile devices

Mobile users have much less patience than laptop and desktop users. Your website should have a responsive design that provides a solid experience for them.

  1. The easier the website is to read, the better

The content on the website should be clearly and effectively formatted. This is very important for the user experience, because when users are exposed to a disorganized amount of information, they will miss important content.

However, if the content is presented in the form of many small, bulleted boxes or contains related images or videos, users will have more time to understand and share the content with others. This is a great way to reduce the bounce rate for your website.

  1. Write a lot of short paragraphs – one of the ways to reduce bounce rate

The length of an influential article is one of the fundamental things that increase the readability of the content. You can break out many short paragraphs so that visitors can read them quickly when they use mobile devices.

  1. Use a variety of content types

When you use a variety of content such as images, videos, it can attract more website visitors more effectively. Content related to how-to guides such as how-to guides make money at home, etc. will give better effect in video format.

High-quality images can also help break up text, improve the ability to communicate big ideas, and help reduce bounce rate.

how to reduce bounce rate
Various content
  1. Use related keywords

Correct use of keywords, sentences, paragraphs, and titles will help Google know what the page is about. The closer the content of the page is to what visitors are searching for, the more Google will show them and reduce the bounce rate.

  1. Define target audience

Similar to the keywords and content section mentioned above, specifically identify the main audience of the website you are targeting and create content around their questions. Tracking and focusing on a specific group of users helps ensure that you’re finding what people are looking for on your site. These users will be more engaged and tend to spend more time on your web.

  1. Stay away from Popup windows

Users generally don’t like ads that interstrate the content they’re visiting. There are many ways to display interstitial ads without affecting user experience and website rankings. As a general rule, don’t get in the way of website visitors and the content they want to see. Allowing them to surf and enjoy the content first is a great way to have a better user experience.

  1. Limit distracting ads

Similar to the above, rectangular ads placed on top often perform better, followed by ads along the sides of the page. Ads that are too large should not be displayed, making it difficult to read and causing poor user experience. Listen to site visitors if they complain about specific ads, and follow up with them to understand why they’re having trouble with those ads.

  1. Add a Call-to-action (CTA) button

The CTA button should be placed in an easy-to-see position so that users can easily see it while surfing on the website. Colors, typography, etc., and many other factors can create an impression that users click.

  1. Limit the use of broken links

A large number of broken links will only create a poor user experience, leaving website visitors unhappy and frustrated if they can’t find what they’re looking for. Thereby increasing the bounce rate even more.

  1. Focus on internal linking (internal linking)

Focus on increasing the likelihood of users staying on your site by using internal links to keep users there. This makes it easier for users to get to what part of the site they are looking for and keeps the overall user experience more enjoyable.

  1. Make sure the link opens in a new tab to reduce the bounce rate

When creating a sound internal linking strategy and linking to other pages on a site, it’s important to remember to ensure that those links open in a tab. This can help increase the time users spend on a site as they will have multiple pages open at the same time.

  1. A 404 page would be very helpful

The 404 page must report that the page they clicked on cannot be found and provide alternative sites for the user to navigate. This will help reduce bounce rates by helping users find what they’re looking for.

Using a 404 page is a useful way to reduce bounce rate
  1. Produce new content regularly

Always produce lots of articles with lots of new content to diversify topics for users to discover and keep them on your site.

  1. Trust level

Users are always looking for a level of trust when they visit a website. They will go through a content vetting process and assess the credibility of the content. You can add positive reviews about products/services to your website. Displaying special seals to ensure website safety helps users trust your website. Thereby reducing the possibility of their page bounce.

  1. Leverage Google Analytics and other tools

Several tools can help you track user engagement, typically Google Analytics can track web surfing time, bounce rate, pages they frequently view, and more.

Track user experience with Microsoft Clarity – another way to reduce bounce rate

Microsoft Clarity is a free tool that can provide heatmaps and record customer visits. You can see exactly what users do in what period of time, learn how to interact with the pages and make the necessary changes.

How to reduce bounce rate using Heatmap on Microsoft Clarity

How to reduce bounce rate: increase user satisfaction

Increase site visitor engagement by finding the reasons for high bounce rates, then use those insights to improve the user experience of visiting your site. You can optimize using Google Analytics and Microsoft Clarity to avoid high bounce rates. The end result will be a website that every user enjoys, which is what Google will rank for.

Hopefully, through the above article, you have found many ways to reduce the bounce rate for your website. If you have questions or learn more about SEO knowledge, check out Top On Seek’s blog posts.


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