I still often get questions from newbies about blogs like:
- What is blogging?
- What is the difference between a Website and a Blog?
If you also have the above questions, then understanding these terms will help you achieve your goals.
In this beginner’s guide, I’ll explain What is blogging is and how it differs from a website. I will also provide detailed step-by-step instructions to help you launch a blog with great content.
Get started now!
Table of Contents
What is blog?
The blog is a web diary that has been around since 1990. It is like an online journal for individuals. Help them write down thoughts and stories on their own website.
What is blogging?
Blogging is the creation and maintenance of content for a blog. These are usually in the form of text, but can also include images, video, or audio.
Blog posts are often much more personal than articles written by writers or journalists. Nowadays, many individuals or organizations from all walks of life often share their analysis, guidance, criticism, etc. on their personal blogs.
In addition, we have blogging to make money from quality blog posts, attracting high views, thereby increasing the conversion rate into money from ads in the blog. The blog is also considered as one of the important forms of Online Marketing to help businesses build their personal brand more effectively.
After reading this article, you will surely quickly design and write a blog every day. I will share with you how to blog well, where to blog, and the step-by-step blogging process. It helps you with the best knowledge to start your business and more than making money online from blogging.
With what I share, you can certainly blog as effectively as a real Content Marketer.
12 Steps to Good Blogging
1) Understand the user
Before you start writing blog posts, you need to have a clear understanding of your target audience.
Find out what information they want to know? What will attract them? Find out about their interests and personalities. From there you will come up with extremely attractive topics suitable for your readers. For example, your reader is someone who wants to start a business.
You probably don’t need to give them information about getting it started on social media. Most of them will ignore this information. Instead, you can develop the article in the direction of how to make an effective online business? New business models in the world? Steps to start an online business…
This way of blogging will help you get rid of articles with duplicate content. At the same time limit the information that your users do not want to hear.
2) Create a domain for the blog
Next, you need a place to store every blog post. This requires you to have a content management system ( CMS – Content Management System ) and a website domain hosting service.
Subscribe to CMS – Content Management System
CMS will help you create a website domain. This is where you do your blogging. CMS platforms are available for you to sign up for that can manage domains or subdomains. This is where you create a website that connects to existing websites.
WordPress – not a bad idea if you want to preserve the content of your posts. It will be self-hosted on WP Engine.
After you have created a domain or subdomain to start blogging. You need to choose a domain hosting service after choosing CMS.
Register Domain/Subdomain with Website Host
Your domain has the form: www.yourblog.com Domain is up to you, as long as they don’t already exist on the internet.
Are you looking to create a Subdomain for your blog?
If you already own a website specializing in cooking with the name www.yourcompany.com. You can create a blog like blog.yourcompany.com. In other words, the blog’s subdomain will be in a separate section of your main website.
Some CMS providers offer free subdomains. That means your blog is on the CMS instead of on your business website.
Example: It might look like “ yourblog.contentmanagementsystem.com. ” (such as daynauan.contentmanagementsystem.com)
However, to create a subdomain that belongs to the company website, you need to register this subdomain with the website server.
Most website hosting services charge very little to host a root domain. In fact, the website cost does not exceed 3$/month. Here are 5 popular web hosting services you can refer to:
3) Customize blog theme
After you set up the domain for your blog, customize the blog interface. Let it reflect the content topic you want to target.
A well-designed theme will attract more readers and increase user experience, help them stay on your site longer and moreover make your blogging much more effective.
If you are writing articles about life and the environment, then green will be the color that needs to be prioritized on the interface of the blog. If you are managing a website and are writing the first post for that site. Please consider the choice of topic as well as the appropriate post format. Two things you need to keep in mind:
- Logo: This can be your business name or logo. It is one of the factors that remind readers of the author of the article.
- Page “About” – About: You probably already have an introduction about yourself or your business. However, the “about” section on the blog is an extension of information. It includes stating your mission and goals for this blog.
4) Identify your first post topic
Before writing anything you need to choose a topic for the article. You first need a common topic to start writing. For example, if you are a plumber then you might think about blogging about leaky faucets. Then you can research and expand on the topic. Sharing about how to fix leaky faucets based on different causes of leaks is not a bad idea.
However, you can still choose a “tutorial” article for your first blog post. That is no problem.
If possible, write a blog post about how to choose the most popular faucets today. Or write about how you fixed a faucet before it flooded someone’s home.
If you are having trouble coming up with an idea for an article topic. You can apply the following techniques to turn old themes into more unique and engaging new ones.
- Change subject scope
- Select new object
- Adjust the time frame (Ex: update information, …)
- Choose a new audience
- Implement new approaches
- Introducing new formats
Attractive blog topics can get more views from the market and moreover your monetization will be much more effective.
5) Choose the Right Title
Choosing the right title for the article is extremely important. It helps readers to access the article more easily. Moreover, it also helps you to focus on the topic of your article.
Example: You decide to narrow your topic down to “Leaky Faucet Repair Tool” or “Common Causes of Leaking Faucets”. A specific title will guide you to the right content and topic of the article.
The post title should provide enough information so you can focus on your blog post.
6) Write an engaging blog introduction
The trailer is the first element that attracts readers. If a paragraph is sketchy, just reading the first paragraph or even the first few sentences will make the reader stop reading and exit right away.
There are many different content writing formulas that you can use to write compelling intros. Tell a funny story, a statistic, or an interesting fact that will attract a lot of readers.
For more engaging content, you can immediately refer to my guide on How to write good content. In this context, I will share with you 26 How to write effective content even if you are a beginner.
Next, describe the purpose of the blog post and explain the content of the post. This will give the reader a reason to keep reading. At the same time, it will help readers understand the value that the article can bring.
7) Organize blog content clearly
Sometimes blog posts contain too much information for both the reader and the writer. The secret to making it easy for your readers to follow your article is…
Arrange the information in a certain, clear order.
There are different techniques for organizing the information in an article. For example division, list, tips, etc. Depending on the content, you can choose for yourself the appropriate arrangement.
Check out the blog post “ What is Bounce Rate ? How much Google Analytics Bounce Rate is good?” mine. This blog contains a lot of content. So I split it up into different sections using headings:
- “What is Bounce Rate? Google Analytics Bounce Rate Basics”
- “Bounce Rate – How is bounce rate in Google Analytics calculated?”
- “9 “divine” tricks to optimize website bounce rate”
These sections are then divided into several small sections to go into detail so that the reader can easily follow the content. To complete this step, all you need to do is outline the article.
That way, before starting the blog post, you know what points to mention in the article as well as arrange the information so that it is reasonable.
8) Write articles and post on your blog
The next step is to write articles and publish them on your blog. This is not the last step, but it will be the most important.
Once you have an outline for your article, use it as a blogging guide. It will make it easier for you to write and communicate information. Write about what you know. If necessary, research and add more interesting and useful information.
You can also cite sources of information to add credibility to your readers. Combining many external information sources will make your blog more attractive.
If you have trouble stringing sentences together. Then don’t worry! Because this is also something that many people in the blogging community encounter.
Fortunately, there are many tools with features designed to help you improve your writing. Here are some useful tools:
- Power Thesaurus: This is a useful tool in providing users with a lot of word choices to replace duplicate words in the article.
- ZenPen: If you’re having trouble focusing, this tool is for you. It will create a minimalist “writing zone” designed to keep you comfortable writing without the need for immediate formatting or editing.
- Cliché Finder: If you feel like your writing is boring or having trouble writing. This tool will help you.
However, to get a complete article, I will guide you on how to blog through the following 5 steps:
#1: Plan your blog posts
Your entire blogging process usually takes a couple of hours. Even if you can type 80 words/minute and your writing skills are quite good. And from the time you get the article idea to the completion, it usually takes you a few days or even a week to write a complete post.
However, to be able to design a valuable blog post and use your time effectively, you need to plan your posts. Furthermore, you need to think about the applicability of the article when it is published.
Before you start typing the first few lines of your blog post, make sure everything is ready. Many bloggers often skip this planning step. This is really not good. Because no one wants to rewrite and think about what parts to write next or to constantly edit the content of the article.
Planning will save you a lot of time. Not only that, but it also creates a good habit for you when blogging.
The steps to planning a blog post include:
- Choose a topic that interests you
There is a saying that goes: “No fun for the writer, no fun for the reader.” That is, if you are not interested in what you write, do not expect the reader to be interested in it. If you are a true blogger, you need to live and die with this saying.
Before you start doing anything, you need to be sure about the topic you are interested in. I want to tell you: Nothing can kill an effective article than from the writer’s own lack of enthusiasm. If a writer is really bored with the subject they are writing about, that is extremely scary.
And if I wasn’t passionate about SEO Marketing Online, I probably wouldn’t have written so many articles. And surely this article of mine will not be able to hold you back.
If I were to sit down and blog about difficult areas such as finance, legal procedures, etc., I wouldn’t be able to “brace” out any words. And if you could write it down, you probably wouldn’t be excited about those posts. Simply because I have no passion for it.
However, the hallmark of a professional blogger is the ability to write well on any topic. No matter how dry it is. However, if you focus on a certain topic and really love it, your blogging will be more successful.
Blogging is not as difficult as you think. But accept that not all of your posts will be liked by everyone. It’s possible that some posts won’t get a lot of engagement from customers. However, if you can control them then everything will be fine.
Remember that the more excited you are with your topic, the more excited readers will be to read it.
- Outline your writing
A blog post is not complete without an outline. Even the best bloggers need preliminary ideas to get their articles on the right track.
An outline does not need to belong and be detailed. It’s just a rough guide to make sure you don’t blog rambling. In a nutshell, the purpose of an essay outline is to:
- Make sure you know what you’re going to present?
- In what order will the sections appear?
- What items does each section include?
Outlining will help you focus on the topic of the article without thinking about other ideas.
Sometimes you can also outline in more detail than I share with you. It’s up to you whether you feel it’s necessary or not.
- Conduct research and research
One of the biggest secrets professional bloggers don’t want you to know. That is they really don’t know everything as you think. Truth be told, sometimes you don’t even know anything about the topic you’re going to write about.
However, this is completely normal.
Choosing a difficult topic will stimulate you to learn them. If you blog for a living then you often have to write about topics that you know nothing about. But to get good results, you must learn and study them very carefully before starting to work.
If you need a third party to get the basic information for your content. Choose reliable sources.
Associations, government websites, highly cited research papers, and experts in the same field, etc. are examples of the resources you should look for. However, no one is completely right. So approach information with the skepticism of a journalist. Question everything until you are sure that the information you have is correct.
- Check the accuracy of the article
Everyone has mistakes. However, you need to limit it as well as have a reasonable solution if it happens.
If you are new to blogging or even you already own a blog with millions of loyal readers. Your citing inaccurate information will significantly affect your reputation and business.
In case you make the mistake of giving false information. Please immediately demonstrate and give out edited blog posts. Be honest, take responsibility for your own mistakes. Solving it as quickly as possible will reduce your damage.
#2: Create a headline that is both informative and grabs the reader’s attention
There are 2 different thinking streams here when creating a blog title.
There are some who say: Should write headlines as specific as possible. This is to avoid misleading readers. More than that, it is possible to hit their desires.
However, others say: You should create abstract titles to intrigue readers. I’m not denying this is equally effective. But it is only suitable for professional bloggers. You should only choose specific titles to attract readers. There are two ways to write a title for an article.
- Decide on a title as soon as you outline the article. Then follow this heading throughout the article.
- Finish the article, then choose an appropriate title.
Personally, I don’t follow a rigid rule for choosing titles. Sometimes I choose an impressive headline at the beginning and work with it throughout the article. But there are times when I will do the opposite with my other blog posts.
There are many websites that use clickbait headlines these days to grab the attention of their readers. However, this technique is not really effective. Personally, I very rarely read such blog posts. Maybe because I understood the true value of those articles.
Fortunately, fewer and fewer people are using this technique. Writing headlines for blog posts is also an art. To come up with compelling headlines, I recommend finding out what works best for your readers.
If the majority of your readers want to learn about specific cases or how to handle certain tools, for example. Make them appear on your headlines.
However, don’t be too hard on doing something just for a few people and not impress.
#3: Write the first draft of your blog
After researching the topic of the article, outline and create a title. Now you are ready to write content for your blog.
Similar to the title, there are 2 main ways to write a blog post. You can sit down and write your entire article in one go. However, it will not be a problem if you write a little bit every day.
There is no right or wrong answer here. You just need to choose the good blogging method that you think is most suitable.
However, I still recommend that you write as much in one sitting as possible. This will make it easier for you to focus on the subject. It also prevents you from forgetting important details. It also allows you to correct mistakes faster.
Even if you are more productive by writing a little each day. Try to write as much as you can each time. The more you do it, the more you have to read and re-read the previous sections and try to follow the flow of the blog post. More than that, maybe you keep trying to add a sentence here, a word there will make your blog confused, off-topic.
Like most skills, writing becomes easier and more natural the more you do it regularly.
When you’re just starting out, you may find that it takes you a week or more to write a post. But you can actually finish them in a few hours.
Note : There are a lot of people who often spend too much time on the intro. A great strategy is to write this section last. Focus on the main body of the article instead of the introduction.
#4: Use images to enhance your posts
Writing content for a website is completely different from writing articles for print. Often, people won’t have the time, will, or ability to focus on long posts without a little visual stimulation.
Even if your post is well-formatted. But if they only consist of text and text, the reader will be bored immediately. Therefore, the inclusion of images in the article is extremely important.
- Images make your posts more valuable
One of the most important reasons to include images in your blog posts is to break up the text. A post with illustrations interspersed throughout the text will look much better and more engaging.
- The picture is a great highlight
Choosing the right images can help lighten the tone of your post. Funny pictures also make the reader feel more comfortable. This is especially effective if you are blogging about a dry or boring topic.
- Pictures make things easier to understand
Keep in mind that technology and some other technical topics are the hardest topics to reach for newbies. That’s why images are an essential part of your blogging toolkit if you want to expand your audience.
Diagrams, charts, infographics, tables can help your readers understand abstract or complex topics. And capture the point that you are trying to work towards.
#5: Edit your blog post
Writing blog posts is hard, editing them is even harder. Many people mistakenly believe that editing blog posts are simply correcting basic vocabulary and grammar mistakes.
Although sentence structure and grammar are quite important. But editing is not so simple. You need to review the article as a whole. Sometimes you have to be willing to erase passages that took you hours to write before. That makes the article more coherent and related to each other. I won’t talk about checking spelling and grammar.
They are pretty easy for you. However, I will give you some self-editing tips to tighten up the text, making them more coherent. All these will help the posts reach closer to the readers.
- Avoid repetition
Repetition of certain words or phrases will irritate the reader. After completing the first draft of the article. Read through, check, and use substitute words to avoid repetition.
Bonus : Every writer has one or more “crutch” words. (word or phrase used even though it has no meaning in itself in the sentence). No matter how careful they are, this cannot be avoided. Determine what your word “crutch” is, making sure it doesn’t appear often in your posts.
- Read the article aloud to check
This is a trick used by many writers. If a piece of work is clumsily read out loud, it can end up floundering in your reader’s mind.
This seems a bit strange. But force yourself to read your post aloud to check for words that are not seamless.
- Ask others to read your posts
This is very important and necessary for inexperienced bloggers. Ask a friend or colleague of yours to double-check the article. It is not an admission of weakness or a sign of failure. That’s how to make your blog as complete as possible.
Ideally, ask someone with experience in editing to read your article. In addition, they also help you check for spelling and grammar errors. Listen to what they think about the coherence of the article.
- Is your article information valuable?
- How controversial are the topics in your writing?
- Does the work make the reader think or change his mind about something?
- Is your advice worth it?”
These are questions that the person helping you to read the blog post can answer.
- Keep sentences short and paragraphs shorter
There is nothing that annoys a reader like giant walls of text. It’s a pretty common mistake for inexperienced and unprofessional bloggers. This error you can see quite often in blog posts.
The shorter the sentences, the better because they make it easier for readers to follow.
Paragraphs should also be short and coherent. The shorter the paragraph, the more likely your readers are to keep reading. Maybe your paragraph structure rules have been changed slightly. But try to write short paragraphs that express a certain idea.
Such as my case. Most of my sentences are at most 20 words. A paragraph should not exceed 3 sentences, in order to avoid the article being chock full of words. This is easy to confuse the reader.
- Accept your blog post will never be perfect
There is no such thing as a perfect article. The sooner you understand this, the better.
I’m not advocating sloppy posts. Nor am I saying that you stop paying attention to the little details. However, the posts that you think are the best, they can still get better over time.
Make each of your articles the best they can be. Learn from the experience and then keep trying.
- Don’t be afraid to cut posts
Possibly after completing an article and re-reading it for editing. You realize that some sentences or paragraphs in the article become redundant and bring no value.
Feel free to remove them from your post. Unless there is some important information to include in the article at the request of a superior or a customer. Otherwise, you have the right to delete them if you find them inappropriate.
9) Post-editing and formatting
Editing is an important part of blogging. You can ask trusted colleagues to read articles and give you comments before posting.
In addition, you can also enlist the help of tools such as The Ultimate Editing Checklist, Grammar checker or Grammarly, …
Choosing a well-optimized and relevant image will make your post more engaging.
Currently when channels on social networks handle content with images more developed. Images are now incredibly valuable to the success of your blog content. And Social Media Marketing is also a perfect channel to share your blog content with your readers.In fact, it has been proven that: Posts with related images get 94% more views than posts without images.
Attractive blog format
No one likes an ugly poorly presented article. To have an attractive article, in addition to beautiful images, you also need to format and arrange information so that it is reasonable and eye-catching.
With a well-formatted blog post, you’ll find that main and subheadings are used to break up large blocks of text. Headers need to be designed consistently and beautifully. Otherwise, your article will become tedious and boring for the reader.
Furthermore, screenshots should always have a border. This keeps them from appearing floating on the post.
Maintaining consistency will make your content look professional as well as easier on the eyes.
Tags are specific, public keywords that describe a post. It allows readers to know more content in the same topic on your blog.
Choose tags that are subject or category. Choose from 10 to 20 tags representing all the main topics you want to include in your blog.
10) Insert call-to-action (CTA: call-to-action) at the end of the article
At the end of each blog post, you should have calls to action to show what you want your readers to do next. For example: subscribe to your blog, download an ebook, sign up for webinars or events, read some related articles, etc. If customers click on the CTA on your blog, you are generating traffic. potential customers for your website.
Besides, CTA is also a valuable resource for readers about your content. They use CTA to see more content similar to the topic of the post they just finished reading. And this article of mine also has a CTA. See pictures below
11) SEO optimization for the page
Once you’re done blogging, go back and optimize your posts. Make it easy to find in search engine results.
Do not focus too much on the number of keywords in the article. If you have the opportunity, incorporate your target keywords into the article if it does not affect the reader’s experience.
If possible, make your URLs shorter and closer to your keywords. However, you should not stuff keywords or make them keyword dense. Google is smarter than you think.
Meta Description tag
Meta Descriptions are the descriptions below the title of the post on Google search results pages. It gives searchers a short summary of the article before they click on it.
They would be ideal when they are about 150 to 160 characters long and start with a verb. (such as “learn”, “read”, “discover”) Although the Meta Descriptions no longer affect the Google keyword ranking algorithms. But they will give searchers a summary of what they will get after reading the blog post.
Moreover, it will help your website increase the number of visits significantly.
Title and Heading of the page
Most blogging software uses your post title as the page title. This is the most important on-page SEO factor.
A good title will include keywords and phrases that your target audience is interested in. Don’t overcomplicate the title by trying to apply keywords unnaturally.
Also, try to keep the title as short as 65 characters. This keeps them from getting cut off in search engine results.
Anchor text is a word or link to another web page on your website. Choose carefully the keywords you want to link to other pages of the article. Search engines will take that into consideration when ranking your website.
Another thing to consider is whether the pages you want to link rank highly for that keyword.
With the use of mobile devices becoming more and more popular today. It is becoming more and more important to have a responsive website or design it for mobile devices.
In addition to making sure customers visiting your blog have the best experience. Optimizing for mobile will score your website with search engines.
Back in 2015, Google made a change to its algorithm that penalized websites that were not optimized for mobile devices.
In May 2016, Google rolled out the second version of its mobile-friendly algorithm updates. This makes webmasters quickly optimize their websites.
12) Choose a catchy title
Last but not least is the highlight of your article. Luckily I have a simple formula for writing catchy headlines. It will help you grab the attention of your readers. Here’s what you need to consider:
- Start with the right title.
- When you get started with editing your title. Remember that it is important to keep the title precise and clear.
- Then make your headline catchy
- If possible, optimize SEO by adding some keywords to the title so that it is the most natural.
- Finally, consider shortening the title. No one likes a long zigzag headline. Remember that Google only likes titles that are 65 characters or less. Otherwise, it will be truncated on search engine results pages.
If you have mastered the above steps. Learn some blogging or, guide blog so professional. Feel free to add real-life examples to your blog posts. This will increase the attraction for users.
You have just learned the full 12 steps of effective blogging, so where to blog now? Let’s explore the 11 best blogging websites in 2002!
Was this article of mine helpful to you? Do you have any tips for how to blog? Please leave a comment below!