What is Bounce Rate?  How to reduce Bounce Rate from 81% -> 13% (3 months)

What is Bounce Rate? How to reduce Bounce Rate from 81% -> 13% (3 months)


Bounce Rate is one of the very important indicators of a webiste.

It shows how interactive the user is on that website.

They go in and stay or exit immediately, which says a lot.

In this article, I will talk in detail what Bounce Rate is, and how to reduce this indicator.

Let’s get started!

What is Bounce Rate?

Bounce Rate is defined as the percentage of visitors who leave a website without taking any other action, for example clicking a link, filling out a form, or making a purchase.


For example: When you visit the homepage of dieuhau.com but you do not click or move to any other post or page but exit immediately, it is called the bounce rate or bounce rate.

Why is Bounce Rate so important?

There are 3 main reasons why bounce rate is important:

  • Someone exiting your site is unlikely to generate any conversions. So when you stop them from exiting, the conversion rate increases.
  • Bounce rate has an effect on search engine ranking. Backlinko used to have research shows that bounce rate and top page rankings are closely related


Source semrush

  • A high bounce rate indicates that your site has issues with content, user experience, page layout, etc.

What is the average bounce rate?

According to a report from GoRocketFuel.comthe average bounce rate will be between 41 to 51%.


However, the average bounce rate depends a lot on your industry and where your traffic is coming from.

Each industry and type of website will have a different average bounce rate, for example a blog or news will have a higher bounce rate than an e-commerce website.


Source cxl.com

As you can see, the service website will have the lowest bounce rate (10-30%).

While blogs and have Bounce Rate up to 90%. So, if you are wondering if the bounce rate is good.

Please consult with websites in the same industry as you, if you have a blog, a high bounce rate is normal.

In addition, the source of traffic is also a factor affecting the bounce rate


Source cxl.com

Word study ConversionXL shows traffic from emails and referrals with the lowest bounce rate.

Bounce Rate vs. Exit Rate

Exit rate is similar to Bounce ratewith one key difference:

Bounce rate is the percentage of people who visit a page and leave it.

Exit rate is the percentage of people who leave a particular page (even if they didn’t visit it at first).

For example, let’s say someone visits Page A from your website. And they hit the browser’s back button a few seconds later.


It’s called a bounce

On the other hand, let’s say someone visits Page A from your website.

They then click through to Page B. After reading Page B, they close their browser.


Because the person clicked something on page A, that means the bounce didn’t happen on page A.

And because they didn’t visit Page B initially, the bounce didn’t happen in B either.

That said, that person has left your site on Site B, which increases the Exit Rate of site B in Google Analytics.

And if you notice a page on your site with a high exit rate, Please fix this weakness.

How to Reduce Bounce Rate on WordPress

1. Please share to bring something beneficial to users

Premium WordPress Theme giveaway event

Life is sharing even on the internet.

Instead of writing boring standard SEO articles all day, sometimes users don’t need it.

Create events or simply give them something meaningful to them.

For example: Recently, the Hawk has added a “Free Resources” section, the purpose of which is to share many FREE tools or resources to you.

While knowledge is important, tools and resources are just as important.

Give users a reason to come to your blog more.

Give and you will get more in return.

2. Optimizing page loading speed


In this 4.0 era, a website that is as slow as a tortoise should not exist.

Especially in the age of mobile first index, performance is more important.

Some studies have shown that if the website loads >3sthe bounce rate will be higher.

Some reliable sources you can refer to:

first.Why speed is so important by Google

2.The latest research on page load speed on mobile – Think with Google.

3.MachMeTrics 2018 average page load speed

So how do you know if your website is fast enough?

The first thing is how the user feels, try to open incognito or a new browser.

If it’s fast enough, you just need to count to 3 and it’s done loading.

In addition, there are some tools for testing such as:

We’re playing on Google’s turf, so it’s best to prioritize GG tools.

Immediately refer to the complete WordPress acceleration guide from AZ for Beginner

Using Cache Plugin is one of the simple but effective ways for any website.

It helps to reduce the load on the server and the website will load faster on the user’s browser.

I have compared Swift Performance vs WP Rocket – which is the best cache plugin

Currently, I have switched to using Swift Performance, because it feels really good.

Improve your website speed and bounce rate reduced.

3. Use an image compression plugin

Compress photos will not only make the page load faster, but also reduce the load on the server as well as lower the bounce rate.

TinyPng This is a free tool for you that can be used to reduce image size by up to 80%

If you prefer to use a plugin to compress images to save you more time (just click)

You can install WP SmushIt. You can even use both options.

Compress images with tinypng before uploading, and with WP SmushIt after you download them.

If you want to use more plugins to compress images, you can refer to the article 6 best image compression plugins today.

4. Improve User Experience

Besides page load time, there are several other ways to improve the visitor’s experience when they come to your website or blog.

Optimized for mobile

Now is the age of mobile-first index, in short, google will give preference or higher value to websites with good speed and experience on mobile.

If you don’t know about it, read 5 Steps to optimize your website to catch up with the mobile-first index trend

If users are using a mobile device to access the website, they want to come on a mobile-optimized page.

You need to make sure that your WordPress site is optimized for mobile devices, preferably with a mobile interface.

Or you should install Google AMP, it will bring a A whole new experience on mobile.

Easier interaction is what AMP is all about.

Redirect 404 error page

Make sure all 404 pages are redirected to a more useful page.

Otherwise they will press the . button BACK and bounce rate will increase.

We have detailed how to handle 404 Errors for search engine optimization for those of you interested.

The easiest way is to buy Yoast SEO Premium with redirect feature available

Don’t ignore the 404 page redirect to reduce bounce rate.

The article has a good format

Pages need to be easy to read for users of all ages.

Fonts should be neither too small nor too large and should be legible.

The key paragraph is too long (20 words), Heading and Subheading are evenly distributed.

In the article should have Bullet, Table Of Content to easily find what you need.

5. Improve Internal Linking

Internal linking is one of the BEST ways to reduce bounce rate.

Why? Because when the user clicks on the internal link, your content is really valuable to the user.

On the one hand, making that Link stronger. The more you help you reduce the bounce rate.

If you have good user navigation, you will also have a good conversion rate on your online store.

They will continue to read more on your website. Too good isn’t it?

Remember to go for internal linking that is natural and relevant to what you’re writing.

6. Increase engagement

If you want to reduce bounce rate, make users spend time on your website.

Make the content on your website more diverse such as: Video, Infographic, Quiz..

Let’s combine content together to make users stay on the website longer.

In addition, using the community (forum) is also a pretty good way.

Some WordPress plugins that help create interactive elements on your blog are:

7. Related Articles

As well as internal linking, Related Post helps provide more relevant content for readers

This is also a completely common way these days.

Most themes now support this part.

Related posts usually have the same tag or category as the post

Some WordPress plugins you can use for this, if the theme doesn’t support it

8. Update old content

If the blog is relatively new, this is probably not the right way.

But for blogs that have been active for a long time, this is a very good way.

You can absolutely find the posts or pages that are having a high bounce rate with Google Analytics.

Find out why users don’t like it?

Is the article too short or not attractive enough for readers?

If so, what you need to do now is update it

9. Plugin to reduce bounce rate

According to Google, if a visitor looks at only one page on the blog, he doesn’t visit the other pages.

They will be recorded as a “Bounce Rate”, even if the user spends a long time on it.

Google recommends using a “Adjusted Bounce Rate” involves making a small customization regarding the Google Analytics code snippet.

Once this event occurs, the visitor is no longer considered a “Bounce Rate”,

This will mean that as long as a user spends a minimum of time on your website, you will no longer be assessed as a bounce rate even without interacting with another page.

I applied and reduced from 81% to 13% in 3 months

Rduce Bounce Rate the plugin will tell Google Analytics every 10 seconds that your visitor is still on the page and has some interaction on that page.

The user will be said to be “Unbounced“.

I will write a detailed article on this issue in the next post!

10. Zero Bounce Rate Plugin

Do you want to redirect visitors to any URL when they click the back button?

Zero Bounce Rate plugin will do it for you. This is not a free plugin with $19 for a single domain license, it could be well worth the investment.

The developers claim that it allows you to “virtually eliminate bounce rates and turn ‘lost’ traffic into profits.

You can set up a different redirect URL for every single post or page or automatically rotate the URL for split testing.

You can also set it up to redirect only visitors coming from certain websites that you specify, or to only redirect users on mobile phones.

You can also set it up to not redirect visitors who have stayed on the site for a certain amount of time.


As all my reasons and explanations above will help you.

Check out our beginner’s guide to WordPress SEO basics

Hope this article helps you understand what is bounce rate? And how important bounce rate is to you.

Please share your own advice by commenting below. You can refer to the article for more information.


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